Category: Marketing

8 Marketing Predictions for 2017

2016 was not the year for faint-hearted marketers as they pushed to measure and prove the ROI of their content marketing efforts in order to fight for larger budgets. Google and Facebook continued to dominate, while the rest of the industry may have shrunk. 2017 will be the year of “a little less conversation and […]

7 Different Types of Marketing Strategies

Very often the success or failure of a company is a direct result of an effective or not so effective marketing strategy. Therefore, choosing a marketing strategy that fits the company product is of vital importance.   1. Paid advertising This includes multiple approaches for marketing. It includes usual approaches like TVCs and print media […]

what is targeted marketing?

Targeted Marketing: Targeted marketing identifies an audience likely to buy services or products and promotes those services or products to that audience. Once these key groups are recognized, companies develop marketing campaigns and specific products for those preferred market segments. Promotional messages and advertisements are sent to those primary groups instead of mass marketing without […]

Do you know what is magnetic marketing?

” Magnetic marketing is about attracting prospects to you. Other terms for this are inbound and attraction-based marketing. There are many ways to capture the attention and interest of your prospects, such as writing articles, producing content-rich videos and offering targeted events. “ Magnetic marketing doesn’t just occur at the start, when someone first learns […]

Why Video is Important for your Business

1. Video Boosts Conversions and Sales   First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. And Treepodia team has made it sure that video works well regardless of the category in which it is deployed. Video can also lead directly […]