7 Different Types of Marketing Strategies


Very often the success or failure of a company is a direct result of an effective or not so effective marketing strategy. Therefore, choosing a marketing strategy that fits the company product is of vital importance.
 
1. Paid advertising
This includes multiple approaches for marketing. It includes usual approaches like TVCs and print media advertising, internet marketing. It includes various methods like PPC (Pay per click) and paid advertising.
 
2. Transactional marketing
Transactional marketing is a business strategy that focuses on single, “point of sale” transactions. The emphasis is on maximizing the efficiency and volume of individual sales rather than developing a relationship with the buyer. 
 
3. Undercover marketing
 
Undercover marketing, also known as buzz or stealth marketing, is a marketing technique that focuses on “hidden” marketing activities.
 

4. Relationship marketing
 
Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.
 
 
5. Cause marketing
 
Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit.
 

6. Diversity marketing
 
Diversity marketing (or in-culture marketing) is a marketing paradigm which sees marketing (and especially marketing communications) as a way to connect with the different individuals in the market.

 
7. Word of mouth
Word-of-mouth marketing (WOMM, WOM marketing), also called word of mouth advertising, differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organizations
 

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