Almost everyone owns a mobile device of some kind. And for many of those people, their mobile device is the only source they have available to them for accessing the internet. And as we mentioned above, text messages have an open rate of approximately 98% and only about one 1% of them are spam. And when you compare that to an email open rate of a dismal 20%, and the majority of them being spam, Just ask yourself which one are you more likely to give your attention? Additionally, SMS mobile marketing also offers a much more targeted audience. Think about it, text messages go directly to the person you want to contact and they can be personalized, which is more than you can say about social media marketing.