Use PPC Internet advertising to bring in traffic to your website from search engines like Google. Here’s how it works: you pay a fixed price for every click your ad gets in the search engine, and your ultimate goal of the click is to convert that user in order to see a return on investment.
2. Post on Social Media
Social media is one of the main activities people take part in online. Syncing a social media experience with the products or services your website offers can help drive added value to your audience and paying customers alike.
3. Write Irresistible Headlines
As much as content matters, sometimes it’s not enough to reel the audience in.
A powerful headline is the first step in getting readers to click an article and keep reading.
It might sound easy, but crafting a catchy title that doesn’t tune people out is a challenge in itself.
4. Pay Attention to On-Page SEO
When it comes to on-page SEO, I’m sure you’ve heard enough about meta tags and keyword density for one lifetime.
If you’re looking for some practical strategies that you can use on your site today, then you’ll love this info graphic.
It’s a simple checklist that will bring in more search engine traffic from every piece of content that you publish
5. Target Long-Tail Keywords
Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.
6. Start Blogging
In just a few years, blogs have become a phenomenon. Every day, an estimated 175,000 new blogs and more than 1.6 million blog updates go online. As of late January 2007, 63.2 million blogs are created.
This explosive growth raises the question: Should your small business start a blog? I believe you should, if for no other reason than to take advantage of an effective marketing tool. In a recent survey of business technology marketing executives by research firm Marketing Sherpa, blogs were voted the No. 4 tool for generating sales leads.
7. Invite Others to Blog on Your Site
Finding guest writers to write for your blog is a tough task. is to follow your blog on Twitter and other social networking sites. with the fellow blog then we go to invite them as a guest blogger for our blog.
8. Post Content to LinkedIn
The secrets of successful LinkedIn posts. Do you want to post general career advice so others see you as a smart job seeker? I’m really excited to see how the LinkedIn platform grows and expands as more people start using it.
9. Your Site is Responsive
Responsive web design allows a site’s layout to change as the screen size being used to view that site changes. A wide screen display can receive a site design with multiple columns of content while a small screen can have that same content presented in a single column with text and links that are appropriately sized to be read and used on that smaller display.
So why is responsive web design the most important feature that you can add to your website
10. Your Site is Fast
A slow website is bad not only for the end-user, but also for search engine optimization (SEO). Meaning, it can cause your website to rank lower in search engine results. That translates to fewer page views and less ad revenue or customer conversion for you.
11. Active on Social Media
Are you leveraging the power of social media on your site?
Together, social media channels and your website should work seamlessly to promote your online brand.
However, if you’re like most businesses, you’re probably missing out on potential interactions, impressions and ultimately sales.
In this article, I’ll dive into a quick how-to guide to ensure your business website and social media platforms are working together to maximize your online exposure.