Top 10 Microsoft Products for Business

 
RCP surveyed partners in late May and June about which products are the most important to their businesses. Presenting a list of 20 core products, the survey asked, “Which of these Microsoft products is the most important in solutions you sell?” The rankings below are based on the percentage of respondents who picked each product.
 
The survey also asked partners to provide a rating on a five-point scale from 1 to 5 for each product based on its importance in solutions they sell. That importance rating provides a sense of how broadly a given product is used by partners, and compares more closely to a similar survey.
 
By Microsoft Partner Network (MPN) membership level, 24 percent of respondents had at least one Gold Competency, 15 percent had at least a Silver Competency, 23 percent were Action Pack subscribers, 19 percent were MPN Community Members and 19 percent were partners who did not participate in the MPN.
 
10. Skype for Business
 
A recent rebrand of Microsoft Lync as Skype for Business is evidence of how intently Microsoft is focused on unified communications. Partners responded by rating Skype for Business as one of the top 10 products across both of our measures. Nearly 2 percent of respondents called Skype for Business the most important Microsoft product in their solutions. The product received a 3.1 importance rating on the 5-point scale.
As one partner put it, “love the fact that they’ve rebranded Lync to Skype for Business.”
9. Exchange Server 
On-premises servers remain important to partners in this era of cloud, but the difference between 2011 and 2015 is best illustrated by Exchange Server. With much of its functionality included in Microsoft’s heavily promoted Office 365, Exchange has dropped way down the list to ninth, from fifth in the 2011 survey. Under 3 percent of partners called Exchange Server their most important product.
That low percentage doesn’t capture the product’s significance, though. It got an overall importance rating of 3.77 on the five-point scale, meaning that while its not the most important product for many partners these days, it holds a widespread role as an important product in many solutions.
8. Dynamics ERP
The on-premises Dynamics ERP suite was more important to the partners RCP surveyed than either of its higher-profile Dynamics CRM and Dynamics CRM Online siblings. More than 3 percent of respondents rated Dynamics ERP as their most important product.
7. Microsoft Azure
Microsoft is betting the server farm on Microsoft Azure, with a global datacenter buildout to support its flexible Platform as a Service (PaaS) and Infrastructure as a Service (Iaas) cloud infrastructure. Partners are starting to respond. Nearly 5 percent of partners put Azure as their most important product. “Azure is truly a platform we can sell our solutions and services around,” said a Gold Competency partner in Colorado.
6. Share Point Server
 
Another on-premises server, SharePoint, remains a bread-and-butter product for a lot of Microsoft partners. More than 6 percent of partners reported that SharePoint was the most important product in solutions they sell.
5. SQL Server
 
Microsoft’s flagship database product is a critical player in many Microsoft partners’ solutions. Some 7.5 percent called it the most important Microsoft product for their solution portfolios. As one Gold Competency partner from California put it, “They are on the right track in terms of solidifying their leadership in low TCO BI and analytics. They are also on the right track towards making SQL Server more accessible in the cloud.”
The survey didn’t distinguish between on-premises and Azure versions of SQL Server, but that may be an important distinction to make next time.
4. Windows Client
The original Microsoft juggernaut product, the Windows desktop, is still a big deal to the channel. Nearly 10 percent of partners rate the Windows client as the most important Microsoft product in the solutions they deliver to customers.
Disillusionment with Windows 8 were mixed with hope for Windows 10 in partners’ comments about the operating system. “As the de facto desktop standard, it’s on the right track, although the redesign of Windows 8.x was a problem for existing clients/users,” wrote one survey respondent.
3. Microsoft Office Suite
The Microsoft Office suite, unsurprisingly, is also a big deal for channel partners. Nearly 11 percent called Office itself the most important product in their solutions. In their responses, partners noted that “everyone has to use it in business processes,” that “Office is the standard that all others are judged against” and that “the beta version of Office 2016 shows that Microsoft Office is getting better than ever.”
 
2. Office 365
Microsoft’s years-long push to get partners to buy-in on selling the cloud appears to be paying off most heavily with Office 365, which garnered second place among partners. More than 18 percent of partners called Office 365 the most important Microsoft product to their businesses.
The disruptive product doesn’t come without pushback, however. It’s the most important product for many partners, but it’s less widely used (with a 3.84 importance rating) than some of the products it beat in this list: Office (4.33), Windows client (4.24) and SQL Server (4.19).
Many partners’ survey responses railed against cloud generally. One Action Pack subscriber from Ohio offered this nuanced take: “I chose Office 365 because of its importance to our client relationship, not because of the revenue it provides us (which is minimal at best).”
1. Windows Server
For all the importance of cloud, when it comes to partner businesses, the on-premises Windows Server remains king. The product won out on both the depth and breadth rankings. A whopping 29 percent of partners rated Windows Server as the most important product to their business. At the same time, the product earned a 4.37 importance rating, the highest of any product on the five-point scale.
In their comments, partners pointed to the strength of the Hyper-V elements in Windows Server, along with steady and impressive improvements in other areas, such as security. As a non-MPN partner from Virginia summed it up, “Windows Server is the core operating system for the majority our applications.”

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