So you’ve got the drive to grow your business, but no money to do it. Stop with the excuses already. Put in the work to personify your brand, build a community, and barter. The choice is yours.
1. Hire the right people
Before you can even think about your company’s growth trajectory, you need to ensure that you have a solid staff that can help you achieve it.
“With a small business looking to grow, it’s important to have the right players at the table,” said April Davis, founder of online dating service Cupid’s Cronies. “They need to be people who aren’t afraid to roll up their sleeves. The words ‘That’s not my job,’ do not exist in their vocabulary. They have to be dedicated to the mission.”