Month: January 2017

Storytelling strategy for your business growth

1. Use sentiment rather than data The reason why storytelling works so well is that in a fast-paced world full of brands with all the bells and whistles, storytelling offers an honest and personal insight into a company. According to a recent study conducted by The Advertising Research Foundation (ARF), in instances where the likeability factor […]

The Digital Marketing Trends For 2017

The digital marketing industry never slows down. The growth channels, marketing strategies and customer acquisition tactics are constantly evolving. The steady rise of social web has given birth to several new channels and formats to reach out to the target audience.  Although the basics of marketing remain the same – creating a unique message, understanding your target […]

10 Facebook Status Ideas Guaranteed to Get Comments, Likes, and Shares

Do you have a Facebook page that’s struggling to take off? Does it feel like a ghost town? Is maintaining a Facebook page starting to feel like a waste of time? It’s not like you haven’t tried. You’ve followed all the advice you could find. From posting regularly to running competitions and even advertising on […]

What is Li-Fi Technology and how it’s work

What is Li-Fi? Light Fidelity or Li-Fi is a Visible Light Communications (VLC) system running wireless communications travelling at very high speeds. Li-Fi uses common household LED (light emitting diodes) lightbulbs to enable data transfer, boasting speeds of up to 224 gigabits per second. The term Li-Fi was coined by University of Edinburgh Professor Harald […]

Five Things You Should Know Before Starting A Business.

Starting my company Gloss and Glam was the best thing I ever did. But before I opened my business, I spent countless hours speaking to lawyers, accountants, and other entrepreneurs trying to figure out next steps. Save yourself countless hours and the possible headache of making a huge foundationl mistake by getting these five things straight before you […]