1 . Go in with established goals.
Do you want more website visits? More Facebook likes? More fan commitment? Each of these metrics has its own value, so choose your main objective before you get started. The Facebook ad type you go with will depend on what you’re trying to achieve. Facebook’s new advertising scheme guides you to recommend ad formats based on your primary goal.
2. New to Facebook advertising and not sure where to start?
Try starting with the Page Likes objective – you’ll build your audience and encourage folks to like your page. More likes make you look popular, which encourages more people to like you in a domino effect – it’s a safer alternative to buying followers on social media.
3. Use your Facebook ads to highlight special deals.
Facebook paid advertising can be used to call attention to your latest deals and sale events.
4. Customize your ad headline.
When promoting a Facebook page, the automatic setup is for the ad headline to be the same as your page’s title. Instead of leaving it as-is, type out your own customized ad headline to make the ad more enticing. Aside from your social media image selection, the headline is one of the main ways your ad will make an impact.
5. Add multiple images to your Ads.
Add multiple images to a Facebook PPC ad for extra variety and to test how different images coupled with your ad text perform. You can upload up to six images to accompany your ads at no extra cost.
6. What size image should you use?
Facebook recommends uploading an image that is 1200×627 pixels for your ads. You’ll be provided with more specific image size recommendations depending on the type of ad you’re creating, but make sure your image is at least 600 pixels wide for appearing in the News Feed.
7. Take advantage of advanced targeting options.
Facebook has a ton of awesome and unique targeting options for FB paid ads you won’t find elsewhere. You can target audiences by location, age, gender, workplace, relationship status, language, education and more.
8. Post frequently and consistently.
Don’t worry about overdoing the posts – as long as they are spaced evenly through the day, you’ll be fine. Only 16% of your fans will see one post (if even that), as news feeds easily become over populated. The more you post, the better your chances are of being seen. However, do remember to focus on quality over quantity – every post should be of value, not just something thrown quickly together.
9. Deliver shout outs with Facebook tagging:
Including tags in your posts is a great way to broaden your exposure, especially when working with other organizations. If you run a doggy grooming company and are giving away Petco squeaky toys, tag them with an @Petco. When they see the tag, they’ll be more likely to share your post with their fans, multiplying your reach by a ton! There’s no reason not to be generous with tags. Tag conferences you’re attending, businesses whose articles you’re sharing, favorite clients, etc. Everyone likes to get noticed, and they’ll remember that you were the one to put them in the limelight
10. use #tag:
In a similar vein, Facebook has #tags enabled and you might as well use them. Twitter #tags are a great tool for promoting a specific campaign you want to raise awareness of (like our own recent #GradeAndGetPaid). It’s a nice way to seamlessly connect Twitter and Facebook marketing efforts. #tags also help categorize your posts by topic, and while the popularity of Facebook #tags isn’t exactly skyrocketing, you can search #tag terms to discover fan conversations you may want to participate in.
11. Share testimonials on Facebook.
Testimonials are always powerful, and that rule continues on Facebook. However, it’s good to think outside the box when delivering testimonials on a social network. Rather than bland words, incorporate photos, videos, or other media.
12. Ask questions!
Facebook users love to get their voices out and feel heard. Try incorporating questions or surveys into your posts for engagement. Keep the questions simple though – no one feels like filling out the SATs on Facebook.